Privacy Policy
1. Introduction
ValentinoSM (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal data. We respect your rights to data protection and transparency and take our responsibility seriously when handling your personal information. This Privacy Policy explains how we collect, process, store, and protect the personal data you provide to us through our website, valentinosm.com (the “Site”).
We are committed to safeguarding your personal data in compliance with relevant data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and the California Consumer Privacy Act of 2018 (“CCPA”), as amended.
2. Scope and Data Controller
This Privacy Policy applies to all visitors, users, and others who access or use the Site. ValentinoSM is the data controller of all personal data collected via valentinosm.com and is responsible for your personal information under applicable data protection laws.
For privacy-related inquiries, you can contact us at: [email protected].
3. Categories of Personal Data We Collect
We collect and process the following categories of personal data depending on your interactions with our Site:
a. Usage Data:
Includes information about how you use the Site, such as your IP address, browser type, operating system, referring URLs, access times, and pages viewed.
b. Account Data:
Includes your name, email address, telephone number, billing address, and shipping address, when you create an account or place an order.
c. Profile Data:
Includes your preferences, purchase history, browsing behavior, account settings, and saved items.
d. Communication Data:
Includes your correspondence with us, such as emails, support requests, live chat transcripts, and contact form submissions.
e. Technical Data:
Includes device identifiers, system and application software, device type, language preferences, and diagnostic data.
f. Transaction Data:
Includes payment information (e.g., payment method, billing details), receipts, order details, and delivery tracking data.
g. Preference Data:
Includes your choices about receiving marketing communications, product interests, newsletter signups, and feedback submitted to us.
4. Legal Bases for Processing
We process your personal data only when permitted by law. The legal bases for our processing activities may include:
– Contractual necessity: To perform a contract with you, such as handling orders, payments, and support.
– Legitimate interests: To operate, improve, and protect our services and the security of our users.
– Legal obligation: To comply with laws, regulations, and legal requests.
– Consent: When you voluntarily provide your data (e.g., subscribing to marketing emails), and we explicitly request your consent.
Where required by law, we will obtain your consent before collecting or processing your data and you may withdraw it at any time.
5. Your Rights Under Applicable Law
Subject to local laws, you have certain rights over your personal data, which include:
– Right of Access: Request a copy of the personal data we hold about you.
– Right to Rectification: Request corrections to your inaccurate or incomplete data.
– Right to Erasure: Request deletion of your personal data, subject to exceptions under the law.
– Right to Restrict Processing: Request that we limit the processing of your data in certain scenarios.
– Right to Data Portability: Request your personal data in a machine-readable format for transfer to another service provider.
– Right to Withdraw Consent: Revoke your consent at any time where processing is based on consent.
– Right to Object: Object to processing where we rely on legitimate interests or direct marketing.
To exercise any of the above rights, please contact us at [email protected]. We may need to verify your identity before fulfilling your request.
6. Security Measures
We take the protection of your personal data seriously and implement appropriate technical and organizational safeguards to prevent unauthorized access, disclosure, alteration, or destruction. These measures include:
– Encryption of data in transit and at rest
– Multi-factor authentication for internal access
– Role-based access control to limit data exposure
– Regular security audits and vulnerability scans
– Scheduled backups and disaster recovery plans
– Staff training on data protection best practices
7. International Data Transfers
Your personal data may be transferred to and processed in countries outside your jurisdiction, which may not offer the same level of legal protection as your home country. Where personal data is transferred outside the European Economic Area (EEA) or other applicable jurisdictions, we ensure appropriate safeguards are in place, including:
– Standard Contractual Clauses (SCCs) approved by the European Commission
– Binding Corporate Rules or other acceptable transfer mechanisms in accordance with GDPR and CCPA requirements
8. Data Retention
We retain your personal data only for as long as necessary for the purposes for which it was collected, including:
– Account Data: Retained until your account is closed or inactive for 24 months
– Transaction Data: Retained for 7 years to comply with financial and legal obligations
– Communication Data: Retained for 24 months for record-keeping and legal purposes
– Marketing Preference Data: Retained until you unsubscribe or withdraw consent
– Usage and Technical Data: Retained for 12 months for analytics and security purposes
When your personal data is no longer needed, we securely delete or anonymize it.
9. Cookie Policy
Cookies are small text files stored on your device used to enhance your experience and collect general usage analytics. We use cookies and similar technologies for the following purposes:
– Essential Cookies: Necessary for core site functions such as login, shopping cart, and checkout.
– Functional Cookies: Enable features such as language preference and saved settings.
– Analytical Cookies: Help us understand how visitors interact with the Site (e.g., Google Analytics).
– Performance Cookies: Gather data on site responsiveness and usability metrics.
10. Cookie Management and Compliance
By continuing to use valentinosm.com, you consent to our use of non-essential cookies unless you opt out. You can manage your cookie preferences at any time through:
– Browser settings to block or delete cookies
– Our cookie consent banner providing opt-in/opt-out choices
– Do Not Track signals, where supported
We honor “Do Not Sell My Personal Information” requests in compliance with CCPA and offer an accessible mechanism for U.S. residents to opt out of data selling or sharing activities.
11. Children’s Privacy
The Site is not directed toward children under the age of 13, and we do not knowingly collect personal data from anyone under that age. If we become aware that we have collected personal data from a child without verified parental consent, we will promptly delete the information.
Parents or legal guardians who believe we may have collected information from their child may contact us at [email protected].
12. Policy Updates
We reserve the right to modify this Privacy Policy from time to time to reflect changes in legal, technical, or business developments. Material changes will be prominently posted on valentinosm.com and, where appropriate, we may notify you via email or through your user account.
Users are encouraged to review this Privacy Policy periodically to stay informed of how we are protecting their data.
13. Contact
For questions, requests, or concerns regarding this Privacy Policy or our data practices, please contact us at:
Email: [email protected]
We affirm our ongoing commitment to upholding privacy principles and ensuring full compliance with applicable data protection laws. If you have any concerns about how your personal data is being used, we encourage you to reach out—we value your trust and privacy.